What we do:

  • Full-service custom interior design and construction documentation
  • Decorating: custom furnishings, lighting, textiles, floor coverings, window treatments
  • Kitchen and bath design
  • Custom cabinetry design
  • Space planning and furniture layouts
  • New construction/remodeling materials and finishes specification and procurement
  • Color consulting
  • Post-project styling and accessories purchasing for that "out of the pages of a magazine" look.

More design than you need?  Ask about our flat fees for decorating, only.


Sabrina Alfin
Photo credit: Kelly Vorves Photography

My philosophy is all about taking a client-centric approach. It’s not about me imposing my design style/will on you the client, but rather using my expertise to make your design goals come alive as beautifully as possible. (After all, I won’t be living there; you will.) I give my clients “homework” early on so we can collectively arrive at a look and feel to guide the design choices. That homework can be anything from Houzz images and Pinterest boards to pages they’ve pulled out of design magazines. I spend a good deal of time asking questions about your selections, which helps articulate your design needs. Clients often don’t have the design vocabulary to communicate their intent; I see that as my job to translate. This method of teasing out input works infinitely better than a written questionnaire (which feels too detached) and instead invites you to be intimately invested in the process. It’s a two-way conversation.
— Sabrina Alfin

Accomplished and award-winning, Sabrina Alfin created her studio in 2011. With her keen project management, collaboration, and leadership skills honed by hundreds of deadline-driven client engagements in her former role as an advertising executive, she brings to her Bay Area design practice an ability to see and explain the big picture, to guide clients through a complex process, and to deliver on the details.  As a former colleague once quipped, “If you want to get something done and done right, call Sabrina.”

Sabrina is a Certified Interior Designer in California, #6859 and currently resides in San Francisco with her husband Jim, enjoying city life in their recently empty nest.