Sabrina Alfin Interiors
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Behind the Scenes of Our SF Decorator Showcase Submissions

 All 3D renderings by  EP Visualz .

All 3D renderings by EP Visualz.

You win some, you lose some.

Sadly, we did not get selected this year for the 2019 Decorator Showcase, the West Coast’s premier annual design event that raises scholarship funds for University High School, a top-tier prep school here in San Francisco. But you know what? I’m really proud of what I proposed and thought I’d share the designs anyway!

To give you some background on the process, one has to be invited to submit. I suppose that puts me in good company from the start, and I’m told that this year they received 136 design submissions from 83 firms for only 45 spaces. And let me tell you: the competition is fierce! While the new “class” has yet to be announced, I imagine there will be a mix of veteran Showcase designers with a few newbies sprinkled in for good measure.

Once a property has been secured by the Showcase committee, designers are invited in to tour the house and measure the spaces for which they will submit designs. Designers generally submit two concepts in the hope that one will be selected. Did I mention there’s only a 1-week turnaround from measure to submission? For two concepts? Fully designed with materials and furnishings? Mind you, we don’t get to present our concepts in person. Boards are just dropped off and must explain themselves to the design committee, one per concept. No small feat. (I suppose all those years in advertising leading new business pitches came in handy…)

So this year, I submitted designs for two concepts: the first for a nursery/playroom and the second for a guest bedroom. Here are the boards:

 Digital board for gender-neutral nursery.  Overall design and custom furniture design by Sabrina Alfin Interiors.

Digital board for gender-neutral nursery. Overall design and custom furniture design by Sabrina Alfin Interiors.

 Digital board for mid-century modern-inspired guest bedroom. Overall design and custom lightbox/lattice design by Sabrina Alfin Interiors.

Digital board for mid-century modern-inspired guest bedroom. Overall design and custom lightbox/lattice design by Sabrina Alfin Interiors.

As the saying goes, “I left it all on the field”. I’ll try again next time around, because why not? Nothing ventured, nothing gained! I congratulate the designers selected this year and look forward to attending the Showcase next April.